CrowdcastTV: Technology that Powers your Targeted Video Messaging

turning your tv's...
into a profit center
technology that powers your targeted video messaging

what we do
Crowdcast technology turns your TV's into a profit center.
Crowdcast technology enables an alternative use of television commercial-break time.
Your customers will watch TV programs as they normally would but will see something unique during commercial segments.
This 'unique' content will be ads, information and promotions that you are paid to run, and depending on the product advertised, may drive immediate sales.

our vision
To be the dominant provider of TV-centric, place-based advertising, in places where the television is an integral part of the experience.

our mission
To create the infrastructure necessary to deliver targeted TV ads and promotional information to millions of out-of-home viewers as they congregate for common purposes.

the opportunity
Every day millions of people congregate in front of televisions outside of the home. From Sports Bars and Health Clubs to Hotels and Hospitals, each group a very different and valuable demographic.
Advertisers spent $55 billion in 2003 on television ads, blanketing entire populations because there was no way for broadcast media to directly reach specific groups like these, independent of one another.
With Crowdcast technology, TV programs will be broadcast to existing TV's in the usual fashion, while targeted advertisements and promotional content are seamlessly delivered on the same sets, during the standard commercial breaks, fed by our on-site equipment.

management team
Darryl Moskowitz, Founder, CEO
- Co-Founder, EVP, Director, Ikadega, Inc.
- Co-Founder, President, Omnivation, LLC.
- Founder, President, Netrix, Inc.
- President, Soft Systems, Inc.

Vitaly Shoykhet, Co-founder, Director Software Engineering
- Senior Engineer, Time Warner Advanced Technology group
- Group Leader Software Development, Ikadega, Inc.
- Senior Software Engineer, Zenith Electronics
- B.S. from Iowa State in Computer science, M.S. from DePaul

Robert Munoz, Vice-President Sales and Marketing
- VP Rossi Enterprises/LaRaza Newspaper
- President PBS TV Station KCOS/KFOX
- Owner/Operator Independent TV Station KZLA
- TV board of Directors NAB
- Senate Nomination FCC

message from the founder
It is becoming clear that technology has put control of television commercial viewing in the hands of the audience. With a myriad of ways to record shows while omitting the commercial advertising, how can TV advertisers ensure the delivery of their content?
Crowdcast technology offers you a creative way to get your message out - not just to any audience - but to your best consumers! Crowdcast delivers your advertising message to an engaged, narrowly targeted audience.
It is our goal to enhance and expand our technology in an effort to preserve and extend the advertising marketplace. One example of this is our work with a technology that puts broadcast video over IP on university networks. Crowdcast will replace generic broadcast ads with ads from companies whose products and services are of interest to students in the 18-24 year old segment.
Whether it is an investment, a strategic partnership or simply an outlet for your advertising, we would very much appreciate the opportunity to discuss a relationship with you. After all, the future belongs to those that create it.

In 2003 almost $55 billion was spent on television advertising. The networks sell commercial time or 'spots' to generate this revenue. The values of these spots are calculated in-part upon the rating of the program that the commercial will be aired with. These ratings are determined by Nielsen Media Research from viewing information gathered in a variety of ways from households.

It is difficult to know much about the demographic profile of the household or the psychographic profile of individual family members based upon geography and programming choice alone. But because BROADCAST television is incapable of the granularity necessary to get targeted ads to individual people or even small groups, this lack of targeting was considered acceptable. As a result, only major advertisers with products of mass appeal can use the medium to its fullest extent.

The household (residential) space is not the only place with televisions however. Every day millions of people sit in front of televisions in an 'out-of-home' environment. The television has become an integral part of our lives and of the offerings of many commercial establishments. Would you go to a hotel or a sports bar that did not have a TV? If the TV is broken on exercise equipment, most health clubs will flag the equipment as out-of-service until that TV has been repaired. What do you do while sitting in a waiting Room? Interestingly, the networks derive no income from these tens of millions of daily ad views.

Unlike the residential space, much is know about people in a particular place involved in a particular activity. But remember, without the ability to reach individual groups of people, BROADCAST television can't make good use of this intelligence. The people at the health club are probably concerned with their looks, their health and their over-all well-being. They are the perfect target for vitamins, skin balms, running shoes, health shakes, clothing and much more. The patron in a bar watching sports is hungry, thirsty and you have his attention. The family in the hotel is most likely traveling and in need of transportation, entertainment, luggage, and other items. Why not advertise directly to these needy people while they are watching their favorite shows in places where they can make an immediate purchase?

Crowdcast TV has combined broadcast televisions ability to bring quality programming to the masses with our microcast capability to deliver highly targeted place-based ads to willing consumers in a point-of-sale environment. This combination gives the networks much greater granularity than they have ever enjoyed, more than even the cable companies currently possess. Now people watching the same show in two different establishments next-door to one another would almost certainly see different commercials because their needs and interests are different as determined by their current activity.

In addition to selling commercial spots at approximate times during the day, our technology gives us the information necessary to block or replace specific ads. For example a pharmaceutical firm may want their aspirin commercial shown once an hour in certain restaurants, but if a competing product is detected, they will pay an additional fee to replace it with one of their own ads. Another example might be a health club that doesn't have an ad but is willing to pay to put anything in place of their competitor's ads. Additionally, we know the first commercial in a break. Because of this, advertisers will be able to create longer commercials (in 30 second increments), mini movies, trailers, promotions and other highly compelling content to be shown at the start of a typical several minute commercial break.

We feel that we have created a much needed tool for the broadcaster. Our offerings will give them the new-found ability to charge for commercials shown in the huge out-of-home environment, and the ability to charge higher-than-household rates because the ads are more targeted and they are delivered where sales can be instantly generated. On top of this, they will have new revenue streams derived from advanced services like ad blocking and because they will have the ability to choose what content goes where, they will be able to sell ad space to smaller advertisers (like the venues themselves) and advertisers with narrow markets that could never have used broadcast television economically. Further, our technology makes the same audience that the cable companies have had a monopoly over available to the broadcaster.

Crowdcast is the first to deliver targeted advertisements to audiences in Sports bars, Health Clubs, and other out-of-home venues on their existing television infrastructure during commercial breaks. Customers watch what they want, but the instant that the program breaks for commercials, the system switches to our private 'House Channel'^TM. The House Channel presents place-based ads on that TV set or screen. At the end of the break, the program resumes normally as you would expect.

Place-based ads are commercials that make sense for the facility in which they are being delivered. Examples might be advertising a cold beverage to someone on an exercise machine or perhaps an antacid to someone who has just finished dining. The impact of place-based advertising cannot be overstated because it is the only type of advertising that can generate immediate sales. Advertisers are well aware of this and it is why we find advertisements of all kinds in point-of-sale environments. Although there are many ways to advertise, the hands-down most effective way is on the TV screen. Television is so engaging that some people can't even carry on a conversation if one is within view! This is why advertisers are willing to pay the networks tens of billions annually for commercial break time, even though they can't target their audience with the desired level of precision.

Broadcast televisions' inability to reach different groups simultaneously, independently and inexpensively is a problem for advertisers. We may watch similar shows, but we are all very different. Advertisers want better ways to target us as individuals based upon our demographic and psychographic profiles. Broadcast advertising can not give them this level of precision. Further, studies find that we are more apt to watch an ad, and subsequently act upon it, if it is meaningful to us. Without targeting, the message is meaningful to only a fraction of the audience. Crowdcast makes targeting possible, as much is known of someone by virtue of what they do, and where they do it. Because advertisers will spend less to get to their chosen audience, they will be able to run ads more frequently and therefore more effectively. They will also harness more granular control over their content, and gain the opportunity to address part of the eroding residential broadcast audience.

With Crowdcast, advertisers get what broadcast television can't give them, an inexpensive highly targeted way to show their commercials in point-of-sale venues. Our targeting is place-precise. For example, an advertiser could choose to be shown exclusively in an Hispanic neighborhood, or in blues bars, or in women's athletic clubs or even in adult-only locations. The combinations are endless, as are the opportunities.

Clearly there is a compelling value proposition for Sports Bars and others to partner with us. Our technology, in concert with their existing television hardware, creates a platform from which significant advertising revenue can be realized. Advertisers pay to have their targeted ads shown in particular venues. These ads can drive sales of products for the mutual benefit of the advertisers and our partners. Partners will enjoy a fixed amount per month, the potential of increased sales and the opportunity to engender customer loyalty.

The device that makes this possible installs simply and non-disruptively, requires no routine maintenance, and is completely free to our venue partners. Some might call it the Holy Grail of targeted television advertising. We call it the StreamWeaver^TM.

Sample of a pure network feed (top) compared to the CrowdcastTV use of commercial time (bottom).

broadcasters
Make money from an area that you already serve but currently don't charge for. With the eroding audience in residential commercial advertising due to the growing acceptance of devices that allow commercials to be fast-forwarded over or skipped entirely, the out-of-home environment is beginning to look rather appealing. And because you know more about an audience based upon what they are doing rather than what they are watching, it becomes possible to sell highly-targeted, high-value advertising spots. In addition, with the capabilities of the Crowdcast system to easily accommodate extended-length ads and promotions, we believe this will reinvigorate television advertising with exciting, new, and compelling content and many new customers to take advantage of it. Other uses of the system include the ability to replace ads that may be appropriate in some places but considered offensive in others, such as running tobacco ads in adult-only places without violating the MSA.
With the clear strength of broadcast, coupled with the precision of microcast, the networks will now have a complete offering, with more resolution than even the cable companies currently possess.

advertisers
Now you can get your product in front of a willing consumer in a highly-targeted point-of-sale environment where they can make an immediate purchase. Not only will you affect the buying habits of the patrons of these out-of-home facilities, you will actually influence the buying habits of the facilities themselves as they will not want to miss out on the possibility of making a sale. Promote products with a limited marketplace that are not cost-effective to promote on broadcast television. Promote products that can be purchased or consumed in our point-of-purchase facilities. Promote products that could not be adequately described in the space of 30 or 60 seconds, as fixed-length spots are no longer a requirement.

venues
Add another revenue stream. You might already get money from the juke box, candy and pop dispensers, ATM machines and the like. Add one more source of cash utilizing your existing TV's. Hey, you are already carrying commercials, so why not get paid for them? And if you decide to carry some of the more frequently advertised products, it stands to reason that your sales will go up.
Please complete the Facilities Agreement in its entirety, sign where indicated, and mail to:
Darryl Moskowitz
c/o CrowdcastTV
1146 Fairfax Lane
Buffalo Grove, IL 60089
Download Facilities Agreement

investors
Last year, $128 Billion dollars were spent in the U.S advertising market, with the lions share going to television advertising. As described in detail elsewhere on our website, and tidily summed up in a 09.29.03 Forbes article, "The day may finally be near when digital technology eviscerates a $60 Billion ad business. How will the networks survive?"
We don't believe that the networks are going to go away, but the day of free television might. This situation is a huge problem for the networks, the advertising industry, and the off-air television viewer.
Crowdcast technology gives the ad industry a way to generate revenue from the untapped and highly targeted out-of-home environments where millions of people watch TV on a daily basis. This will give the industry a new alternative and a desirable product to sell as the residential television ad market wanes.
CrowdcastTV has the technology, the leadership, and the vision To help the ad industry keep billions of dollars of ad revenue that the analysts predict will otherwise be lost. We can do this for them and at the same time earn a healthy amount for the company and its investors.

advertising agencies
Certain advertisers will appreciate the ability to put their product(s) in front of eager customers in a point-of-sale environment. Naturally, our offering allows for standard-length (30 second) commercial spot replacement, but now, longer, non-standard ads and promotions that replace several commercials in a row are also possible. And these extended-length pieces do not need to end on a 30 second increment, as the system can buffer the commercial until the station break is over. Larger customers and chain stores will now require that new products be created for them to take advantage of these new capabilities. This, coupled with increased targeting and lower overall-cost, will surely draw more business from existing customers and attract new customers that had considered broadcast television advertising as impractical.

media-placement firms
Add a lucrative 'new' outlet for your customers' content.
The power of television as a media outlet is well-understood, yet advertisers have begun to question the efficacy of residential television advertising. This is not because they don't believe in the power of television, but rather because of the growing impact of commercial-skipping DVR's. The need to place an ad where it will affect the desired outcome - a sale - is also well-understood. Therefore, the ability to offer television ad space in a point-of-sale out-of-home environment, where nothing will stand in the way of the ad, is very compelling. We believe that advertisers will recognize this and that for certain advertisers, our offering will become a highly sought-after, premium outlet for their advertising.
In addition, Crowdcast technology has other capabilities that could bring new customers to the table as well as some past ones. For example, we can run ads in adult-only locations that cannot be shown in public places where children are present. Therefore, in specific locations, tobacco commercials could run once again, and not be in violation of the MSA.

audience
Hate commercials? You might not if they were advertising products that you were actually interested in. The fact is, if commercials were more targeted, they might even be considered useful. Based upon what you are doing, one could draw conclusions as to the types of products that would make life a little bit better. For example, if you are exercising at a health club, that thirst-quenching drink on the commercial of your favorite show looks mighty appealing. Like instant gratification? Treat yourself to that refreshing treat at the club's juice bar. If they don't have it, don't fret; you can pick one up on your way home.
Ads that make sense to our needs are less annoying, and we are more likely to buy the advertised products when they are shown at our time of need, in a point-of-sale environment.

advertising medium
There are many forms of advertising besides television. Examples include: radio, magazine, newspaper, billboard, and others.
It is generally accepted that television advertising is the most engaging way to get your prospective customer's attention with movement, audio, and the element of time.
So what's the problem? It's BROADcast

what is broadcast really?
A broadcast message needs to cover a large area to increase the chance that you are reaching your true customers somewhere out there in the mix.
When you use a constant broad delivery of video ads, like TV advertising, it becomes very expensive to attempt to reach your true target audience.
What's the solution? Use MICROcast

what is microcast?
Microcast delivers your video advertising message directly to the venues where your target audience chooses to spend their time.
While in their preferred setting, your target audience is more receptive to your messaging and is more likely to take action and purchase or use an advertised product � especially if it is being sold at that venue!

tying it together
Broadcast is a wonderful mechanism to bring great programming to the masses, thus creating an attentive audience. It is, however, an extremely expensive method of delivering targeted ads when you consider that your audience, in many cases, is a small subset of the broadcast area.
Microcast is an economical way to deliver targeted advertising to a small receptive audience, but is generally not associated with popular programming and would be prohibitively expensive to deliver ads to the masses in this fashion.
Crowdcast technology combines the best of each of these worlds. By utilizing broadcast's ability to get popular programming to virtually everyone, along with microcast delivery of highly targeted ads and promotions to the intended audience, some might say that we have effectively created the "Holy Grail" of television advertising.

faq
How does Crowdcast connect to my TV sets?
Our StreamWeaver connects to the TVs in your facility as easily as attaching a VCR.

How does StreamWeaver technology work?
When StreamWeaver devices are attached to your TVs and activated, they detect the time slot for standard broadcast commercial breaks. During that same time allocation, targeted House Channel� ads are displayed over your facility's TV sets.

Aren't TV commercials protected by copyrights?
Yes. Crowdcast only displays content that has been provided by authorized owners for explicit use with our technology.

Can I put my own TV commercials and ads on the system?
Yes. This is one of the advantages of having a Crowdcast system installed within your facility. Like any other advertiser, you have the ability to place low-cost ads on your own screens communicating events, specials, and promotions to your in-house customers.

What types of content can your system display?
In addition to standard television formats, we also support PC-based digital formats such as streaming video, flash player movies, and digital stills.

view sample ads
Ads that are displayed on the In-House Channel can take on a variety of formats including static images, full-motion video, and presentation-style animation. To give you an idea of the richness and excitement that can be generated for a low cost, we have prepared a sampling of presentation-style ads. Click here to view the ad viewer.

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